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Category Archives: Uncategorized
The Classic Sales and Marketing Dilemma: Results Today vs Planning for Tomorrow
My great friend and fellow marketing traveler, Owen Ashby, recently had a crisis of confidence brought about by a fairly brutal discussion that appeared to relegate marketing to the minor supporting roles of lead generation and messaging. In order to, … Continue reading
Posted in IT Marketing, Marketing, propositions, Uncategorized
Tagged Marketing, sales
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Opportunities for data centre operators in 2017
Based on quarterly reports from CBRE up to the end of Q3 the major European co-location markets of London, Frankfurt, Amsterdam and Paris, 2016 has been a bumper year for data centre operators. Nothing in any of the predictions and … Continue reading
Brexit – A very personal view
I was born and brought up in London. I’m a Londoner whose blood flows a little faster in my veins whenever I am there. In temperament and outlook I am English. My surname, Bevan, is Welsh, although the earliest records … Continue reading
Mainstream customers have a chasm to cross too!
Geoffrey Moore’s Crossing the Chasm has been my indispensable marketing guide throughout my vendor side marketing career. But in recent years as I have worked in buy-side organisations and as an analyst it has become painfully apparent that we need … Continue reading
Behind you!!! Are Marketers looking the wrong way?
Today I read two articles that, superficially, paint a very different picture of the competitive state of the Cloud market. The first from the Register entitled “Cloud Computing, or The Future is Trying to Kill You” http://www.theregister.co.uk/2014/05/17/cloud_computing_doom_analysis/ painted a very … Continue reading
Posted in cloud computing, IT Marketing, Marketing, Uncategorized
Tagged AWS, Azure, Cisco, Cloud, disruption, Google, HP, IaaS, IBM, Marketing
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Lord preserve me from level playing fields!
Most of my waking, working hours are spent trying to help B2B companies find and maintain competitive advantage. If the complaint isn’t “the market is commoditised and differentiation is impossible”, it is “just give me a level playing field”; the … Continue reading
Overnight Success is a Two Year Thing.
The other morning I ran into someone I hadn’t seen in quite a while as I arrived at the station to catch the train to London. He arrived in a very smart red sports car looking every inch the successful … Continue reading
Posted in Brand, IT Marketing, Marketing, Uncategorized
Tagged business, entrepreneur, salesperson
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Where next for Marketing Automation?
Where next for Marketing Automation?. I am with Owen Ashby on this question. It has got to be in the formal codification and automation of some of the front end processes around problem definition, market segmentation and solution development. I … Continue reading
Posted in Marketing, Uncategorized
Tagged current marketing, Marketing, marketing automation
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Marketing needs to get a grip of these Customer Dis-service Systems
Grrr! Two really unpleasant customer service experiences in the last week have resulted in one lost sale, a rant on Twitter (shame I only have 150 followers) and a desire to find another provider at the earliest possible moment. The … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
Tagged customer service, Marketing, value proposition
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Two Peoples Divided by a Common Language
No… not Britain and the US; IT and Business. How long have we been talking about the need for Business and IT alignment? Certainly since the day I joined Burroughs in 1984, when the then state of the art 4th … Continue reading
Owenbeg 