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Category Archives: Sales Execution
Sales, stuck at the intersection. Marketing, running a red light.
I have talked to a wide range of IT companies over the past few months, from small start-ups to large international corporations. They are all grappling with the same conundrum; you don’t sell, people buy…but we need the sales teams … Continue reading
Posted in IT Marketing, Marketing, Sales Execution, Uncategorized
Tagged IT, Marketing, sales, salesperson, value proposition
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Fast Gun….Slow Bullet
Some years ago a friend of mine moved from a marketing role in a UK owned security products company to a Japanese owned one. Of all the cultural differences he talked about the one that stuck long in the memory … Continue reading
Posted in Marketing, Sales Execution, Uncategorized
Tagged campaign, customers, Marketing, sales alignment, salesperson, strategy
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Come on marketing; think like a salesperson
I’ve reached Day 11 of Christmas without talking about sales and marketing alignment; how very remiss of me. So, I give marketing a simple way of effecting alignment with sales in 2011….THINK LIKE A SALESPERSON! A few years ago I … Continue reading
Posted in Marketing, Sales Execution, Uncategorized
Tagged Marketing, sales, sales alignment, salesperson, value proposition
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Timing is everything.
On the 10th day of Christmas marketing is going to deliver….timing. I don’t simply mean doing things quickly, or hitting the market at exactly the right time. I mean doing things in the right order at the right time. A … Continue reading
Posted in Marketing, Sales Execution, Uncategorized
Tagged Awareness, campaign, Marketing, PR, sales execution
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Can marketing be creative and effective in 2011?
Well it’s the 9th day of Christmas and here’s a shocking headline for marketing…“Marketing is just a business process.” Calm down! Calm down all you creative, right side of the brain types, we still need you, not just “doing stuff”, … Continue reading
Posted in Marketing, Sales Execution, Uncategorized
Tagged Board, business process, campaign, communications, creative, digital marketing, Marketing, sales, strategy
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A SCOTSMAN for the English
The furore surrounding the 2018 FIFA World Cup bid outcome raises some serious questions about sales qualification. England spent around £15 million on a bid it seems they never had any chance of winning….and the reality is too many of … Continue reading
Posted in Marketing, Sales Execution
Tagged bids, competition, qualification, sales execution
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Owenbeg 