An experienced IT marketer and analyst combining up to date awareness of the latest technology and market trends with a pragmatic approach to helping sales and marketing work out the best route to the sale. Equally at home coaching sales and marketing teams on specific customer and market segments, or presenting to larger audiences about the impact of new and emerging technologies like the Internet of Things.
Specialties: Value Proposition Development, Vertical Market Insights, Positioning and Segmentation, Demand Generation, Blog Writing.
Technology Focus: Data Centre Operators and Their Suppliers, Cloud Services, Hosting and Managed Services.
Owenbeg 