Category Archives: Data Centre Marketing

Not many companies have the time, money or inclination to completely reset their sales and marketing strategy or change the tools and structures that support it. Frankly, in our experience, such an overhaul is rarely necessary. Let’s face it, you … Continue reading →

Last week I spent two days at Cloud Expo Europe/Data Centre World/Smart IoT London/Cloud Security Expo. Never mind the potential extra attendees,  I am sure the organisers thought that, by bringing these four topics together customers would see a nice … Continue reading →

Data centre operators repeatedly tell me that the era of “build it and they will come” has gone. Their offers are more nuanced now: pay-as-you use power, more flexibility around rack density, direct connectivity to the major public cloud providers, … Continue reading →

Comment and speculation over the past few months has focused on the potential death of both co-location and enterprise data centres. Certainly the growth of AWS, Azure and other cloud providers along with apparent consolidation in the data centre operator … Continue reading →

An effective go-to-market program is about getting the right combination of resources, to deliver complete working solutions to the most appropriate target markets, articulated consistently and engagingly over a period of time that adds clear value to both the customer … Continue reading →

There are only so many ways you can describe a data centre, and even fewer ways of describing it differently from any other. Unless you bury it in a nuclear bunker for security, place it near to the Arctic Circle … Continue reading →