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Category Archives: Customer Service
Marketing needs to get a grip of these Customer Dis-service Systems
Grrr! Two really unpleasant customer service experiences in the last week have resulted in one lost sale, a rant on Twitter (shame I only have 150 followers) and a desire to find another provider at the earliest possible moment. The … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
Tagged customer service, Marketing, value proposition
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How can we make marketing more relevant?
“If we believed the marketing spin we would be market leaders by now…It’s just marketing b#!!#£ks really…I don’t know what you mean by proposition.” Three different comments from three different companies brought it home to me this week how little … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
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Don’t blame the snow!
The blizzard of Christmas sales figures being reported by retailers is fascinating. As this story from the BBC http://tiny.cc/ubwt0 points out the snow has replaced a “challenging economic environment” as the excuse for poor sales. Yet some retailers in the same … Continue reading
Posted in Customer Service, Marketing, Uncategorized
Tagged business objectives, customers, Marketing, marketing objectives, sales, strategy
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We love our customers…we just don’t want them to call.
All you marketers are busily putting your new 2011 campaigns, propositions and messages together, no doubt all extolling how you put the customer at the heart of everything you do. Meanwhile, somewhere deep in your organisations evil gremlins are busily unstitching all … Continue reading
Posted in Brand, Customer Service, Marketing
Tagged Brand, customer service, customers, marketer, Marketing
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On the first day of Christmas…there were customers!
On the first day of Christmas marketing brought to me…customers. As a marketeer I couldn’t really start anywhere else. We all know we are supposed to put the customer first, be customer centric etc. etc. etc. But in B2B it seems … Continue reading
Posted in Customer Service, Marketing, Uncategorized
Tagged case studies, customer, customers, Marketing
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A Better Way?!
The Banks never seem to be out of the headlines these days. This recent blog post from the excellent Chris Skinner at the Financial Services Club http://tiny.cc/wse0i caught my eye. It seems that customer service is only paid lip service as … Continue reading
Posted in Customer Service, Marketing, Uncategorized
Tagged customer service, marketer, Marketing
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Owenbeg 