Categories
- Brand
- Business model
- cloud computing
- Customer Service
- customers
- Data center skills
- Data Centre Insights
- Data Centre Marketing
- Data Centre Operations
- Energy Efficiency
- Interviews
- IT Marketing
- Last Week in View
- Marketing
- propositions
- Sales Execution
- supermarkets
- Technology and Innovation
- Uncategorized
-
Join 522 other subscribers
Category Archives: IT Marketing
The Classic Sales and Marketing Dilemma: Results Today vs Planning for Tomorrow
My great friend and fellow marketing traveler, Owen Ashby, recently had a crisis of confidence brought about by a fairly brutal discussion that appeared to relegate marketing to the minor supporting roles of lead generation and messaging. In order to, … Continue reading
Posted in IT Marketing, Marketing, propositions, Uncategorized
Tagged Marketing, sales
Leave a comment
An unexpected consequence of the consumerisation of IT: An object lesson for B2B marketers.
In 2005 when Gartner first started talking about the consumerisation of IT, the premise that in future businesses would be using technology designed for and used in the consumer market first, they envisaged that one of the benefits would be … Continue reading
Posted in Brand, IT Marketing, Marketing
Tagged Apple, B2B, B2C, IT Consumerisation, Marketing
Leave a comment
Behind you!!! Are Marketers looking the wrong way?
Today I read two articles that, superficially, paint a very different picture of the competitive state of the Cloud market. The first from the Register entitled “Cloud Computing, or The Future is Trying to Kill You” http://www.theregister.co.uk/2014/05/17/cloud_computing_doom_analysis/ painted a very … Continue reading
Posted in cloud computing, IT Marketing, Marketing, Uncategorized
Tagged AWS, Azure, Cisco, Cloud, disruption, Google, HP, IaaS, IBM, Marketing
Leave a comment
Overnight Success is a Two Year Thing.
The other morning I ran into someone I hadn’t seen in quite a while as I arrived at the station to catch the train to London. He arrived in a very smart red sports car looking every inch the successful … Continue reading
Posted in Brand, IT Marketing, Marketing, Uncategorized
Tagged business, entrepreneur, salesperson
Leave a comment
Just tell me why…Please!
I was at Cloud Expo Europe this week. In a time-shifting sense, I could have been at a mainframe exhibition in the 70s or an end user computing exhibition in the early 90s. Feeds, speeds and functionality abounded. I pride … Continue reading
Posted in cloud computing, IT Marketing, Marketing
Tagged business benefits, cloud compting, Crossing the Chasm
3 Comments
What I learned in 2011…We need 4 new “P’s” of Marketing.
How will history view 2011? An important pivotal moment in time?…Quite possibly. Close in, the business and technology world certainly seemed to be at a cross roads, but I have no intention of revisiting the issues here; plenty of others … Continue reading
Posted in IT Marketing, Marketing, propositions
Tagged content, Gartner, IT Consumerisation, Marketing, segmentation, value proposition
3 Comments
Sales, stuck at the intersection. Marketing, running a red light.
I have talked to a wide range of IT companies over the past few months, from small start-ups to large international corporations. They are all grappling with the same conundrum; you don’t sell, people buy…but we need the sales teams … Continue reading
Posted in IT Marketing, Marketing, Sales Execution, Uncategorized
Tagged IT, Marketing, sales, salesperson, value proposition
Leave a comment
LET GO!
Business Person:….”But the rest of the market is 4 times the size of the segment you want us to focus on! Marketing Person:“I know, and in the smaller segment you have a valuable differentiated offering that will enable you to dominate … Continue reading
HP, a Tablet and the eye of a needle
I can’t say I was waiting with excitement for HP’s launch of WebOS and its Tablet offering today, but I was intrigued to see if and how they could rise to the challenge of new CEO, Leo Apotheker, to make … Continue reading
It’s one thing to spot a trend.
Spotting new trends doesn’t come naturally to many people, but getting companies to react to these trends until they are well into the mainstream seems to be an even harder struggle. This article from the BBC http://www.bbc.co.uk/news/business-12181570 highlights a change going … Continue reading
Owenbeg 