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Category Archives: propositions
The Classic Sales and Marketing Dilemma: Results Today vs Planning for Tomorrow
My great friend and fellow marketing traveler, Owen Ashby, recently had a crisis of confidence brought about by a fairly brutal discussion that appeared to relegate marketing to the minor supporting roles of lead generation and messaging. In order to, … Continue reading
Posted in IT Marketing, Marketing, propositions, Uncategorized
Tagged Marketing, sales
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Marketing needs to get a grip of these Customer Dis-service Systems
Grrr! Two really unpleasant customer service experiences in the last week have resulted in one lost sale, a rant on Twitter (shame I only have 150 followers) and a desire to find another provider at the earliest possible moment. The … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
Tagged customer service, Marketing, value proposition
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How can we make marketing more relevant?
“If we believed the marketing spin we would be market leaders by now…It’s just marketing b#!!#£ks really…I don’t know what you mean by proposition.” Three different comments from three different companies brought it home to me this week how little … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
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What I learned in 2011…We need 4 new “P’s” of Marketing.
How will history view 2011? An important pivotal moment in time?…Quite possibly. Close in, the business and technology world certainly seemed to be at a cross roads, but I have no intention of revisiting the issues here; plenty of others … Continue reading
Posted in IT Marketing, Marketing, propositions
Tagged content, Gartner, IT Consumerisation, Marketing, segmentation, value proposition
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You need maths just to shop at Tesco…and avoid paying too much!!!
One of marketing’s key roles is to make it easy for the customer to buy from you, which is why I was amused at the story my wife told me this morning about her experience in Tesco. Now you may not be very interested … Continue reading
Posted in customers, Marketing, propositions, supermarkets, Uncategorized
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Owenbeg 