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Category Archives: Marketing
The Classic Sales and Marketing Dilemma: Results Today vs Planning for Tomorrow
My great friend and fellow marketing traveler, Owen Ashby, recently had a crisis of confidence brought about by a fairly brutal discussion that appeared to relegate marketing to the minor supporting roles of lead generation and messaging. In order to, … Continue reading
Posted in IT Marketing, Marketing, propositions, Uncategorized
Tagged Marketing, sales
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An unexpected consequence of the consumerisation of IT: An object lesson for B2B marketers.
In 2005 when Gartner first started talking about the consumerisation of IT, the premise that in future businesses would be using technology designed for and used in the consumer market first, they envisaged that one of the benefits would be … Continue reading
Posted in Brand, IT Marketing, Marketing
Tagged Apple, B2B, B2C, IT Consumerisation, Marketing
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Lies, Damn Lies and Statistics…or, why we won’t stay in our boxes!
At the weekend there was another of those reports on some particular research that manages simultaneously to intrigue and annoy in equal amounts. This time it was an article on the BBC website based on research from the University of … Continue reading
Behind you!!! Are Marketers looking the wrong way?
Today I read two articles that, superficially, paint a very different picture of the competitive state of the Cloud market. The first from the Register entitled “Cloud Computing, or The Future is Trying to Kill You” http://www.theregister.co.uk/2014/05/17/cloud_computing_doom_analysis/ painted a very … Continue reading
Posted in cloud computing, IT Marketing, Marketing, Uncategorized
Tagged AWS, Azure, Cisco, Cloud, disruption, Google, HP, IaaS, IBM, Marketing
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Overnight Success is a Two Year Thing.
The other morning I ran into someone I hadn’t seen in quite a while as I arrived at the station to catch the train to London. He arrived in a very smart red sports car looking every inch the successful … Continue reading
Posted in Brand, IT Marketing, Marketing, Uncategorized
Tagged business, entrepreneur, salesperson
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Just tell me why…Please!
I was at Cloud Expo Europe this week. In a time-shifting sense, I could have been at a mainframe exhibition in the 70s or an end user computing exhibition in the early 90s. Feeds, speeds and functionality abounded. I pride … Continue reading
Posted in cloud computing, IT Marketing, Marketing
Tagged business benefits, cloud compting, Crossing the Chasm
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Where next for Marketing Automation?
Where next for Marketing Automation?. I am with Owen Ashby on this question. It has got to be in the formal codification and automation of some of the front end processes around problem definition, market segmentation and solution development. I … Continue reading
Posted in Marketing, Uncategorized
Tagged current marketing, Marketing, marketing automation
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Marketing needs to get a grip of these Customer Dis-service Systems
Grrr! Two really unpleasant customer service experiences in the last week have resulted in one lost sale, a rant on Twitter (shame I only have 150 followers) and a desire to find another provider at the earliest possible moment. The … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
Tagged customer service, Marketing, value proposition
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How can we make marketing more relevant?
“If we believed the marketing spin we would be market leaders by now…It’s just marketing b#!!#£ks really…I don’t know what you mean by proposition.” Three different comments from three different companies brought it home to me this week how little … Continue reading
Posted in Customer Service, customers, Marketing, propositions, Uncategorized
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What I learned in 2011…We need 4 new “P’s” of Marketing.
How will history view 2011? An important pivotal moment in time?…Quite possibly. Close in, the business and technology world certainly seemed to be at a cross roads, but I have no intention of revisiting the issues here; plenty of others … Continue reading
Posted in IT Marketing, Marketing, propositions
Tagged content, Gartner, IT Consumerisation, Marketing, segmentation, value proposition
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Owenbeg 